Following a recent statement made by Nigerian music executive Paul Okoye, popularly known as Paul O, has raised concerns over the declining performance of Afrobeat artists, suggesting that they were doing much better three years ago compared to today.

According to Paul O, only a few top-tier Afrobeat stars, such as Burna Boy and Davido, have managed to maintain their dominance, while many others are struggling with ticket sales and overpriced shows. 

He predicts that 2024 will be a challenging year for most Afrobeat artists due to the global economic downturn and the steep pricing of concert tickets.

Paul O’s remarks have sparked conversations among fans and industry insiders, who have noted the unprecedented growth of the genre in previous years. 

Afrobeat, which has exploded on the global stage thanks to artists like Wizkid, Burna Boy, and Davido, seems to have hit a roadblock, as fewer concerts are being held and ticket prices continue to rise. 

Paul O cautioned artists to adjust their fees and avoid the mistakes made by reggae musicians, whose careers faded after pricing themselves out of the market.

The decline in performance for many Afrobeat artists is tied to a broader global economic context, where entertainment expenses are being reconsidered. 

The struggle for concert sales is not only due to the pricing but also the shrinking opportunities for artists in lower tiers (A, B, and C class musicians), making it harder for them to book international shows. 

Paul Okoye has been an influential figure in the Nigerian music scene for decades, and his opinion carries significant weight, particularly as he has been involved in promoting concerts for some of the biggest names in the industry. 

As the boyfriend of Nollywood star Iyabo Ojo and a manager of major talents, Paul O has a unique vantage point from which to assess the Afrobeat scene. 

This prediction by Paul O has led to increased searches online, with people seeking to understand what caused the sudden downturn for Afrobeat. 

While some blame the economy, others believe the genre may have reached a saturation point. 

Many fans are asking how Afrobeat artists can revive their popularity, particularly in international markets where competition is fiercer than ever.

As a solution, some commentators suggest that artists focus on creating more affordable shows and diversifying their music to appeal to a broader range of listeners. 

Others argue that better collaboration between artists could reinvigorate the scene, while a return to grassroots performances may also help in rebuilding local audiences.

Paul O’s statement has certainly stirred the pot and brought attention to an issue that many had overlooked. 

His concerns are a wake-up call for Afrobeat artists to reassess their strategies in light of shifting economic realities and the changing tastes of global audiences.