Nigerian Afrobeats superstar, Ruger, has expressed his desire for his colleagues in the music industry to see him as a "threat," saying that it is not good when an artist is not seen as such.
In an interview with the Afrobeats Podcast, Ruger said that his hit song "Asiwaju" was inspired by this desire, and that he wants to be seen as the best in the industry.
The song, which is sung in a mixture of English, Pidgin, and Yoruba, has been praised for its innovative use of language and its catchy sound.
Speaking on the inspiration behind the song, he said, “It [‘Asiwaju’] is everything. It’s a viby song. It’s also a personal message because I don’t want anyone to look at me as not dangerous.
“When people don’t see you as a threat, it’s bad. There are a lot of artistes that are in that category. Sorry and it’s bad, honestly. When you are about to release music and nobody is shaking; you announce a single/project release date and nobody is bothered. It’s really bad.
“You’ve to make yourself a threat. People have to anticipate your release whether it’s good or bad. That’s the level I’m on right now. It’s deliberate. I want my colleagues to see me as a threat. You can’t be a softy. You either be a monster or you be food. Many people are foods right now. The music business taught be to be hard. It’s not all love, mehn. I can’t lie to you. Just follow your own pace and be that monster.”